Privacy Policy

Faralong AS (us/we) understands that making a booking online requires a great deal of trust. We respect your privacy and are committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use and protect your personal information. By providing personal information to us, you agree that this Privacy Policy will apply. If you do not agree with any part of this Privacy Policy, you must not provide your personal information to us and we cannot provide you services.

1. Your Personal Information We Collect

Your information is received and collected when you request information from us, contact us, make a booking or subscribe to receive marketing from us. The information may be received when you submit it to our website or give us in any other way (by e-mail, by telephone, by letter, etc).

Your personal information includes information that can identify you, such as your name, contact details, date of birth. If you make a booking through our site we may receive information about your credit/debit card, travel preferences, travel details, passport details.

If you book on behalf of someone else, we will also collect personal information about that individual and you are responsible for ensuring that they are also aware of the Privacy Policy and consent to you acting on their behalf in your dealings with us.

You are aware of the risks (incl. health risks) that are related to the trip or activity and by booking the trip in accordance with the booking terms & conditions, you give a consent of participating in the trip or activity solely at your own risk.

We will assume you agree to e-communications when you make a booking or provide us with your email in other situations.

2. Information We Collect Automatically

We automatically collect some information about you and your computer when you visit and navigate on our website.

We may use automatic data collection technologies to collect information about your online activity, visits to our website; information about your computer and internet connection, including, but not limited to, your IP address, web browser type.

Collecting of automatic information is needed to help customize your user experience. The automatic data collection enables us to speed up your searches, store information about your preferences and show you relevant offers.

3. Cookies and Google Analytics, AdWords

In order to improve our services and our website we may use “cookies”, “web beacons,” and similar devices to track your activities and collect information about you and your preferences.

By using our website, you consent to our use of cookies and other similar devices.

Our website uses Google Analytics to collect information about the performance and use of our site. This information is used for the purpose of compiling statistical reports to enable us to measure and analyze the number of visits to the site and its pages, the average time spent on the site and the pages viewed.

We also use the Google Analytics Advertising Features, such as Remarketing with Google Analytics, Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting.

For details of Google Analytics’ Privacy Policy, please visit

We use Google AdWords and its features, such as AdWords. It connects the activity of our website with the AdWords advertising network and the Doubleclick Cookie.

Some content on the website or advertisements may be served by third-parties, including Google, who may also use cookies or other tracking technologies to collect information about you when you use our website and services.

4. How Do We Use Information We Collect

We will collect personal information that is necessary for offering the service requested by you. The information you provide is needed to facilitate your travel arrangements and bookings and to arrange travel-related services and products on your behalf.

Your personally identifiable information will not be used to run interest-based advertising campaigns.

We may from time to time contact you with information on new services, changes in our services, new offers or events.

We will also use the information that we collect to present our services and its contents to you, to provide you with information you have requested, to manage your account, providing you with travel notifications and confirmations and to communicate with you in general.

The information we collect may also be used for the following purposes: identification of fraud; developing and marketing our services and products; to analyze trends in travel sector; regulatory reporting.

We use credit/debit card information for the purpose of completing the travel bookings you conduct on our site.

Information collected automatically, including, but not limited to by using cookies and other similar devices, is used to:

  • Find out more about how you use our website;
  • Keeping track of your searches and preferences;
  • Show you information and offers that may interest you;
  • Show you adverts tailored to you.

First-party cookies and third-party cookies are used together to optimize advertisements based on your past visits and to report how your ad impressions are related to visits to our website.

Third-parties, including Google, may show our ads to you across the Internet.

Third-parties, including Google, may also use the information collected through our website to provide you with interest-based advertising or other targeted content.

5. Disclosure of Information to Third Parties

On certain occasions we may disclose your information to third parties.

For the purpose of providing our services and for you to participate on our trips we have to give your information to third party service providers such as travel agencies, tour operators, airlines, hotels etc.

Your information will also be given to comply with any applicable customs/immigration requirements relating to your travel. Please note that giving out information may be mandatory depending on your destination.

Your information may be disclosed also in the following circumstances: it is required by law or required to investigate a suspected unlawful activity; to third party suppliers of IT-solutions that assist us in providing products; for the purpose of market research.

Please note that your information may be disclosed to third parties based in other countries.

Other than the above, we will not disclose your personal information without your consent unless such disclosure is authorized or required by law or disclosure is otherwise permitted by applicable privacy laws.

Third-parties may collect information about you through our website automatically (see Section 4). Your personally identifiable information will not be used with third-parties for advertising purposes.

6. Choosing Not to Provide Information

You can choose not to provide us information, but in order for you to use our services some information about you is required.

At any time, you may choose not to have your information provided to third parties for marketing or other commercial purposes, and stop receiving other communications from us. You can unsubscribe from email newsletters. Also you can let us know by e-mail if you no longer wish to receive certain marketing communications. Please see contact details below.

You can set up your web browser to refuse cookies, but this means you are not able to use all of our services and content of our website. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

You can choose to opt-out of Google Analytics using the Google Analytics Opt-out Browser Add-on which you may access at

You can choose to opt out of the cookie tracking for interest-based advertising at

By visiting your account profile you may at any time review, update, correct or remove personal information you have provided us.

You can at any time close your account. After closing your account you will not be able to sign in or access any of your personal information. Please note that we may retain certain information associated with your account for analytical purposes.

7. Security of Information

We are committed to protecting the information we collect and store. While no website can guarantee security, we are using appropriate technical and administrative security procedures that help protect personal information you provide us with.

8. Linked Sites

Our website or e-mails may contain links to third party sites over which we have no control. When you enter these sites you should review their privacy policy as it may differ from ours.

9. Feedback, Contacts

If you have questions about this Privacy Policy or want to submit any feedback, please contact us at:


Lõõtsa 4a
Tallinna linn
Harju maakond

10. Updating of Privacy Policy

We reserve the right to update and/or alter this Privacy Policy at any time, and it is your responsibility to be familiar with it before using our services. The latest Privacy Policy can always be found on website and will supersede any previous versions.